DaDa Group (DADA.US) – Note 5 (Rev. Recognition Change)

[March 19th, 2021] In note 4, I was concerned about the noises that accounting change will introduce. There’s no impact on profit dollar but still it will introduce noises. I expect to feel the impact first from the guidance of 2Q21 when the company reports 1Q21 results. Not sure if we will see a before-after …

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DaDa Group (DADA.US) – Note 4 (4Q20 Charts)

[March 12th, 2021] One of my concern in 4Q20 is the decreased contribution margin (%) due to rising operations and support costs probably driven by competition. I believe the change of accounting treatment on last-mile delivery service provided to JD Logistics will have "some" impact on topline (-) and contribution margin (+). There's no impact …

DaDa Group (DADA.US) – Note 3 (4Q20ER)

[March 10th, 2021] DaDa reported 4Q20 results and held earnings call yesterday. Review of my projection DaDa Now There's link error in my growth driver cell of TTM Orders Delivered (M)Monetization for Ordered Delivered was better than expectation. Trajectory can be revised upward. JDDJ The traction of TTM Active Consumers looks fine. I was too …

DaDa Group (DADA.US) – Note 2

[March 3rd, 2021] Model I put together a rough model to identify key lever. Most of assumptions are "reasonable" to me (my best guesses based on pattern without particular insights) so they might go wrong for many reasons (potential downside due to competition, execution...). The only parameter that might have substantial upside in the model …

DaDa Group (DADA.US) – Note 1

[March 1st, 2021] Dada Group is a local on-demand delivery and retail platform within JD.com's ecosystem. Retail platform The retail platform, JDDJ, adopts 3P-only marketplace model and focuses on categories (in terms of merchants and SKU) where the value of on-demand sub-vertical of e-commerce is higher than costs for demand side and supply side in …